The charts indicate that non-skippable video ads — the type that Facebook just happens to sell as its in-stream video ad placement option — outperform even live TV when it comes to maintaining people’s attention. That would suggest that advertisers might as well take the money they are spending on standalone video ads, skippable video ads, TV ads — and even vertical video ads within Story feeds, such as Instagram’s and Snapchat’s — and redirect those dollars to non-skippable pre-roll and mid-roll spots.
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